Diagnosing a Segment Failure Hidden by Healthy Aggregates

Win-rate comparison chart showing enterprise vs aggregate customer segments

A synthetic, mechanism-generated B2B sales dataset, 900 companies and 2,600 opportunities across 26 months, where no win rate is an input and every outcome is measured. Disaggregation by segment and open-date cohort surfaces the 25-point Enterprise collapse the blended 20-32% band hid, then competing explanations are tested and the result is tied to an 18-month payback.

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